• Know who are your customers and listen to your customers because all work is done for customers.

• Know how to create value for customers and keep adjusting relevant resources and process.

• Understand why customers choose you other than your competitors and keep thinking how to better satisfy your customers than your competitors.

• Understand how to better satisfy your customers and put it into practice.

• Have a sense of advancement and insist on doing the best among all.

Team work—Gather all strength and go all out for the team's goal

• Actively integrate into the team and become a reliable team member, willing to accept the help of colleagues, and cooperate with the team.

• Fully participate in discussion before a decision is made and give full support after a decision is made.

• Initiative to share business knowledge and experience and provide assistance to colleagues, good at resorting to the team to solve problems; co-growth of all team members is the key to team success.

• Seek common points while reserving difference during work, good at discovering shining points of team members and actively praising and learning advantages of other people.

  Have a sense of ownership, influence the team in a positive manner, improve team spirit and atmosphere, and strive for common goals of the team.

Open innovation—Embrace changes, open innovation

• Open mind to adapt to daily change of the company and make no complaints.

• Rationally treat any change, fully communicate and sincerely cooperate.

• In face of difficulties and setbacks, make active self-adjustment and positively influence other colleagues.

• Initiate to create new methods, new concepts, new tools and new processes to enhance working efficiency and meet changing demand of the market and customers.

• Create changes and bring breakthrough performance improvement.

Passionate and aggressive—to be an efficient struggler

• Love your job, accept corporate culture and make no complaints.

• Love the company and work with passion so that people around you can feel positive energy.

• Keep self-motivation and work hard to improve business performance.

• Never give up in case of difficulties and setbacks, keep seeking a breakthrough and achieve success.

• Keep setting a higher target and keep transcending, make today’s best performance to be the minimum requirement for tomorrow.

Integrity and diligence—To be moral and able, honest and diligent

• Be honest and faithful, make no falsify nor use power for personal gain, keep words consistent with deeds; only do work-related matters during work hours, make no repeated mistakes due to work failure.

• Be brave to admit mistakes and take responsibility, objectively reflect problems, and strictly stop any action that harms the company's interests; adhere to finish today's business within today and follow necessary work processes.

• Comply with professional ethics, keep learning and self-improvement, and do things in a results-oriented manner.

• Be able to constantly implement all of the above criteria; follow but not rigidly stick to the workflow, make it simple and use small inputs to get more work achievements.

• Respect and love the job, madly cling to the career and pursue it.